Editorial guide
Tools for a small agency
Start with the job blocking delivery, not a long software list. Compare verified facts before committing a client workflow.
Research and drafts
ChatGPT
Turn a rough brief into options, outlines, and working copy.
Client and delivery automation
Make
Connect forms, spreadsheets, and handoffs before adding custom workflows.
Cited research
Perplexity
Use it when a recommendation needs sources a client can inspect.
Marketing sites
Webflow
A visual option when the team maintains the site and CMS.
How to choose
Pick two candidates for one job, compare the verified platform, language, API, license, price source, and verification date, then test the smaller workflow first.
Compare an example pair